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The slightly glossier production and mixing by veteran sound sculptor Chris Zane is harder to hear on Stepdad's booming big-beat electronics than on his productions for more traditional rock bands like Le Savy Fav. Sonically, not much has changed from their early home-recorded tracks. This updated grassroots approach all leads to Wildlife Pop, Stepdad's full-length debut.
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Videos began popping up of the band playing the song at regional colleges with entire crowds singing along, as did those of Michigan elementary schoolers doing an American Sign Language routine to the song's lyrics.
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The song's success came incrementally with time a year after its release, they were opening tours for better-known acts based on the strength of their single. Western Michigan electro-poppers Stepdad had something more similar to a regional hit than an internet sensation with their super-catchy 2010 single "My Leather, My Fur, My Nails." While its garishly goofy video didn't propel the song into overnight blogosphere success, it did offer a satisfactory vehicle for the tune's surprisingly strong hooks to immediately reach an audience closer to home, and eventually open the doors to further-reaching horizons. Regional musical movements are still going strong, be it New Orleans sissy bounce, Baltimore club, West Coast power violence, etc., but viral videos and always accessible search engines mean you no longer have to live in a certain region to be privy to some of the finer points of its cultural currents. The liner notes of many reissues of '60s and early-'70s soul or funk obscurities tell of how artists could have a regional hit with one of their singles, gaining radio play in their hometown and maybe even far enough outside of town to fill up the bars or concert halls they played within a 100 mile radius. One of the silent casualties of the internet age is the regional hit. Purchase and download this album in a wide variety of formats depending on your needs.
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